Brick & Mortar Retail Stores Utilize Heat Map Technology to Analyze Shopping Trends


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Source: Prism

Analyzing customer shopping trends and consumer behavior is a game-changer when it comes to increasing sales.

With an online store or e-commerce retailer, owners can track buying behavior and trends, making it easier to boost sales. But what about brick and mortar retailers?
Source: Prism

A new type of thermal technology and heat mapping software provided by Prism Skylabs offers store owners a more in depth look at customer habits.

By utilizing security camera footage, the technology can produce a heat map of the location’s layout. The information is then transferred onto a platform that can be read and analyzed by store owners.
Source: Prism

By offering tracking tools, owners can see when their stores are busiest and provide them an instant inside look at how the store is performing. Owners can view items that need to be addressed such as store layout for optimal traffic flow.


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