Source: American Red Cross
The Red Cross fell under criticism for a pool safety poster issued by the organization after the public reacted to the poster on social media, some calling the poster “super racist.”
The poster, geared to educate about safety guidelines in and around the pool area, was titled “Be Cool, Follow the Rules.” The poster shows a picture of white children depicted as “cool” and children of color depicted as “not cool.”
— John Sawyer (@JSawyer330) June 21, 2016
After comments began circulating regarding the poster, the Red Cross was swift to issue an apology. The organization posted a statement onto their website which read, “We deeply apologize for any misunderstanding, as it was absolutely not our intent to offend anyone. As one of the nation’s oldest and largest humanitarian organizations, we are committed to diversity and inclusion in all that we do, every day.”
“We are currently in the process of completing a formal agreement with a diversity advocacy organization for their guidance moving forward,” the statement continued.
The poster was located at the Salida Pool and Recreation Department in Salida, Colorado where it has since been removed.