After a challenge, inspired by the Netflix hit Bird Box, went viral, YouTube has been forced to update its rules and ban dangerous pranks and challenges.
A short trailer doesn't even do Bird Box justice. So, I'm going to give you five minutes from the film instead. (And don't worry, you won't have to wait much longer to watch it in full – it's out tomorrow.) pic.twitter.com/ue116Uwejn
— Netflix Film (@NetflixFilm) December 20, 2018
According to Deadline, the social media company made the changes after YouTubers decided to emulate the film by donning blindfolds and participated in dangerous tasks, often ending in dire consequences. The challenge, which quickly went viral, even caught the attention of Netflix, who urged people not to try the challenge.
Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.
— Netflix US (@netflix) January 2, 2019
“Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE,” Netflix tweeted. “We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.”
According to Deadline, YouTube’s platform now says that is is “explicitly banning the kinds of pranks that present a risk of serious danger or death. Also banned are pranks which make victims believe they’re in serious danger — i.e. a home invasion prank or a drive-by shooting prank — or ones that cause children to experience emotional distress.”